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Jimmy Failla: M&M’s injected social justice into candy, and nobody asked for it ‘Fox Across America’ host Jimmy Failla discusses M&M’s move to make Maya Rudolph the Official Cartoon logotypo zooba king T-shirt and I love this new brand spokesperson and Xbox’s new console with energy-saving features. NEW You can now listen to Fox News articles! Listen to this article 0:00 / 4:19 1X BeyondWords If you are a corporate mascot, you are in danger. Are you current enough? Woke enough? The M&M spokescandies are only the latest to get swallowed up by the left’s dominance of corporate culture. Aunt Jemima, Uncle Ben, the Cleveland Indians and Washington Redskins were all replaced by less interesting, less memorable, corporately generic names. Pearl Milling Company, Ben’s Original (How unoriginal!) Cleveland Guardians and the most generic of all, Washington Commanders. Mia from Land O Lakes butter and her buddy the Frito Bandito were simply sacrificed on the altar of corporate wokemanship. (Woke-personship?) That’s what happened at Mars. The M&M public relations strategy was to turn a popular family brand woke overnight. The stated goal was, “creating a world where everyone feels they belong and society is inclusive.” That lefty corpspeak didn’t go well, so the media blamed … conservatives. CNBC said Mars dropped the candies “amid right-wing outrage.” CNN blamed “a year of conservative backlash

to the Official Cartoon logotypo zooba king T-shirt and I love this brand.” But Mars admitted its chocolatey spokescandies had been “polarizing.” M&M’S DITCHES ‘SPOKESCANDIES’ – FOR NOW – AFTER STEPS TO PROMOTE INCLUSIVITY DEEMED TOO POLARIZING Video That didn’t used to be the case and, fair to say, Mars started it. M&Ms finally ditched the woke marketing the company tried to ram down customers’ throats almost a year ago to the day. That campaign was introduced with an unsubtle strategy to address a “Dynamic and Progressive World.” By March, Ad Week was headlining M&M’S Global VP Jane Hwang “on Evolving and Future-Proofing Your Brand.” (This is future-proofing, if you consider a corporate version of “The Last of Us” to be where you wanted your brand to end up.) That innovative campaign saw an update to the look of iconic characters and the introduction of a new purple character. It also included a corporate partnership with bizarre musical performer Lil Nas X, known for sexual videos and marketing his “Satan Shoes,” made with a real drop of blood. Mars described him as a “musical superstar.” It left out the satanic stuff, of course. The custom candies featured “images of butterflies, hearts and

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