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photos of Lil Nas X.” Shockingly, there were no pentagrams and goats’ heads. Someone in marketing slipped up. M&Ms didn’t even team up with the Official CincinnatI Football zero chance T-shirt in addition I really love this Church of Satan. All that happened under the press release headline: “M&M’S® Partners With Lil Nas X To Bring People Together Through Music, Art And Entertainment.” Video When the purple M was introduced in September, it had deliberate woke appeal. Ad Week again showed the Mars agenda: “M&M’s Introduces a New Mascot All About Inclusivity.” Finally, Mars admitted defeat, its iconic spokescandides mere shells of their former selves. Actress/comedian Maya Rudolph is taking their place and appearing in a new Super Bowl ad. Even fellow lefties at The Washington Post were skeptical of the whole situation. “Was this the peanut-centered capitulation to the anti-woke crowd that the brand (maybe) wants us to think? Or just another marketing stunt?” Most likely a bit of both. Mars is trying to make the best of a disastrous campaign driving its customers away. But by picking Rudolph who plays Vice President Kamala Harris on “Saturday Night Live,” they are still appeasing the woke audience. They are just hiding it better. Video CLICK HERE TO GET THE OPINION NEWSLETTER None of this is surprising. Corporate ESG (Environmental, social, and

governance) policies are determined to wokeify every corporation that the Official CincinnatI Football zero chance T-shirt in addition I really love this left hasn’t already conquered. Corporate leftists don’t care if their moves offend the customers. They just have to appease their buddies on the left and in the legacy media, not that they are very different. The Washington Redskins switch also offended core customers. The cancelation came on top of decades of team incompetence and scandal. It wasn’t even important to Native Americans to change the name, just Washington Post zealots. And the attacks on Aunt Jemima and Uncle Ben were so ridiculous they even generated a “Saturday Night Live” skit that mocked the decision. Ironically, Jemima was played by new M&M spokesperson Rudolph. The expression, “go woke, go broke,” doesn’t exactly apply here. People will still eat M&Ms. Mars just foolishly followed in the footsteps of other failed marketers and undermined consumer loyalty for their product. The very icons they spent decades building up got torn down in a few months. But, hey, it’s woke. And that’s all that matters. CLICK HERE TO READ MORE FROM DAN GAINOR Dan Gainor is a freelance opinion editor for Fox News Digital.

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