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his brand had been selected to show at the Purdue Basketball 2023 Undisputed Champions Poster Shirt Additionally,I will love this event. “It was very dramatic,” he said. “I was alone on the plane and for the next two hours, I was just looking outside and crying. We were just this couturier, and this is history happening in front of my eyes. This dream has been 25 years in the making — ever since I started working in fashion.” Building a brand After graduating from London’s Central Saint Martins College of Art and Design, Gupta founded his label in 2005. His brother Saurabh joined the operation early on. Together they grew the business, opening five boutiques in New Delhi, Kolkata, Mumbai and Hyderabad, and regularly dressing Bollywood stars, Indian socialites and brides. Look of the Week: Apple Martin looks every bit the ‘Chanel girl’ In the beginning, Gupta’s high-concept collections came in more subdued palettes, subverting what was being sold in the Indian market at the time. Converting what he showed on the runway into commercial sales took some time to figure out. Model Coco Rocha and designer Gaurav Gupta pose backstage prior to the show on January 26, 2023 in Paris, France. Credit: Kristy Sparow/Getty Images “Being a very concept-driven brand in a very traditional market was not the easiest. Over the years, I’ve found a balance of how to make wearable concepts,” he said. Merging what it calls “indigenous Indian construction and embellishing techniques,” the label describes itself as “Indian at its core.” One of Gupta’s most popular items is his high-fashion take on the sari gown. His version transforms the traditional Indian garment, which at its most basic is a rectangular fabric wrapped around the body in different styles, into something markedly sexier, he explains, with a Grecian-style drape and detailing such as knotting and plaiting. A global outlook Gupta and his team have been working toward the Paris couture presentation for the past six months, from developing concepts and sketches to sourcing, dyeing and embroidering fabrics. The label has also been preparing for buyers’ visits to the Paris showroom where its eveningwear collection, which
is currently sold via Moda Operandi, will be on display. The American retailer Neiman Marcus is also set to offer the Purdue Basketball 2023 Undisputed Champions Poster Shirt Additionally,I will love this brand’s designs, and Gupta relishes the challenge of expanding his presence in the West. “America is huge and we’re going to be stocked with the best players in the market,” Gupta said. “It’s been a nice progression of having celebrity collaborations — cultural collaborations, is what I’d like to call them — and (in parallel) have our agents do sales. It’s a 360-degree plan.” Doja Cat, a picture of ‘Inferno,’ was covered in paint and 30,000 crystals at Haute Couture Week For the label’s debut collection at Haute Couture Week, the idea of “shunya,” the Sanskrit word for zero, was the starting point. “When zero was discovered … the world expanded into infinity. Time was no longer linear,” Gupta said, adding that explorations of space and time inspired the collection. Actress Aishwarya Rai Bachchan at the Cannes film festival on May 19, 2022 in Cannes, France wearing Gaurav Gupta creation. Credit: Pascal Le Segretain/Getty Images/FILE Models walk the runway during the Gaurav Gupta Haute Couture Spring Summer 2023 show on January 26, 2023 in Paris, France. Credit: Kristy Sparow/Getty Images Thursday’s runway show began with a series of extreme silhouettes in sensual textures. Several looks featured swan-like wings that twisted around models’ shoulders and hips before trailing onto the floor. The ensembles were made using Indian hand-loomed and hand-woven tissue fabrics, which were sculpted using the label’s embellishing techniques and
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